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2K Has Made Response to NBA 2K18's Microtransaction Concerns

  • 2017-11-10 15:34:18
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According to Take-Two CEO Strauss Zelnick, NBA 2K18 has been a massive monetary success by nearly every measure. In a conference call earlier this week, Zelnick revealed that NBA 2K18 has sold over $6 million copies. Zelnick pointed out that critics and fans alike are enjoying the game, as evidenced in part by the number of average daily players rising year-over-year.


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Despite how well the game plays, many long-time users have been very vocal online about NBA 2K18's robust microtransaction system that is riddled throughout the new MyCareer mode.

At the center of the controversy around NBA 2K18's microtransactions is the Virtual Currency system. The system has proven controversial with some amount of the audience, but in large part, the reception to the game overall has been positive.

The good news is, according to Zelnick, NBA 2K is listening to your complaints, admitting that "there has been some pushback about monetization in the industry." Zelnick later stated, "we are concerned about any perception, any negative feedback. And we're taking it really seriously.

Everything thing has two sides, and maybe we should give the game more time to improve and change. After all, it is really a good video game this year. It has sold-in over six million units to date and both sell-in and sell-through have grown more than twenty percent over NBA 2K17, with a significant boost to digital sales.

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